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June 10th, 2010
The Kick-off!
By Pelé Sports
Our launch event went off today and a new global football brand is born!
Pelé himself provided our company with its vision: To ensure that all players and fans can share the joy and hope of the beautiful game through our products, no matter what their life circumstances. That means giving back by producing gear with an optimum price-performance ratio – maintaining the highest quality in all products.
In keeping with the Pelé Sports philosophy, the event was held far from the typical glitz, opting instead for a pickup match with some young players at a township’s dirt pitch, overseen by Pelé himself. The match was part of a series of small-sided pickup games, called “Finding Pelé” that will be held throughout the World Cup in eight different townships. We’re donating uniforms to the kids and footballs, too, in partnership with FREITAG. The footballs, made of recycled truck tarpaulins, are designed to endure the rough dirt pitches common to the townships. There was music, dancing and a freestyle demo, too. Truly Futebol bonito!
The matches will be filmed as part of a “Finding Pelé” video, to be shared on the Pelé Sports website, so stay tuned.
The first shipments Of Pelé Sports gear will hit select soccer retailers in early July. We’ll be posting a list of shops shortly, so check back soon.
Futebol bonito!
June 10th, 2010
Finding Pelé Day 2
By Pelé Sports
6am and I’m almost ready and dressed to go. Probably one of the most important and inspirational days of my life. I’m going to meet him: Pelé. The greatest footballer of all times. As I sit in the van to the launch of Pelé Sports I think back on what I’ve done to get to this stage of my life; the blood, sweat and tears that have been put into my football – so just to meet him for a minute makes it all worth it. I don’t whether I should feel scared or excited, or both to meet “the idol’s idol”, he is for sure the closest you’re going to get to god when it comes to football. (more…)
June 10th, 2010
Opening whistle for Pelé Sports and Futebol bonito
By Pelé Sports
Big day for all of us! Today Pelé Sports launched in Johannesburg, South Africa, and “O Rei” himself blew the opening whistle! It was an amazing feeling being part of this launch event together with Pelé, Chief Mandela, the international press and our guests.
“I owe almost everything to football. I could travel around the world, get to know different cultures, and even earn money doing this. Football made so much possible for me, and that’s why I would like to give something back to it. Whoever works with me has to share my standards of offering a product of the highest quality. After all, everyone who wears these products should be able to identify with the brand and therefore identify with me, too. We are on the market with new products, with the brand Pelé Sports. And I’m positive everyone will love it”, said our Number 10 Pelé about the launch collection.
The first tricks, dribbling, and shots with our products were done at the launch by Adam and Craig, two young footballers, who will embark after the launch on a very special journey across South Africa. Under the banner “Finding Pelé” they will recruit young South Africans who live in communities and townships – where football provides them with joy even in difficult circumstances – to play for “Team Pelé”. And that’s why in addition to the player’s tricks on the “dirt pitch” the spotlight will also be on Futebol bonito, inspired by Pelé.
June 9th, 2010
The Finding Pelé Van
By Pelé Sports
This great van will carry us around South Africa for the next 4 weeks and we thought it might be cool to look at it in more detail.
June 9th, 2010
Finding Pelé starts
By Pelé Sports
Today is the start of the Finding Pelé journey. Our footballers Craig and Adam will blog directly from South Africa, as they seek the essence of true football, literally back to “grass roots”. Great images, exciting videos and thrilling stories. Watch this space!
DEPARTURE AND ARRIVAL, 7th/8th June by Adam
It’s 4pm and I’m waiting to get picked up to go to the airport. It’s in those last few seconds that it hits you – I’M GOING TO SOUTH AFRICA!!! When the cab arrives I know this is it and I’m not going to see my family and loved ones for the next month. A 13-HOUR FLIGHT to Johannesburg where “officially” our journey begins! Johannesburg is amazing! And quite warm too, although it’s winter here and the locals disagree!
DAY 1 – 9th June – Johannesburg by Craig
TRAINING IN THE MORNING
On my first Morning I woke up around 8am and I was ready to go for a nice 25 minute morning jog to get my body and muscles all working again. I’ve got to keep my fitness up as I have a gruelling pre-season training regime to return to back home in England once this special journey is all done and dusted. So to me this would be a regular occurrence throughout the whole trip. The run was a good medium pace, but immediately I could feel the difference in altitude and difference within the air. 
(more…)
June 9th, 2010
Moments before the whistle – one more day before the launch of Pelé Sports
By Pelé Sports
The preparations are complete and we’re hugely impressed: the location for the launch of Pelé Sports in Johannesburg is simply fantastic. This place is overflowing with the spirit of Futebol bonito – it really is football fever here in SA and we can’t wait to get the ball rolling. So we’re going to do just that: we’ve got some guys together to put on a game tomorrow. We’re going to slip on our Pelé Sports Pelada match vests to have a little friendly involving a group of South African kids, the two teams led by a couple of very, very famous people.
It all starts for Pelé Sports tomorrow – we’re looking forward to reporting directly to you on our blog about what promises to be a really exciting launch. Watch this space.
Até amanhã! See you tomorrow!
June 8th, 2010
The Pelé Sports football boot box will open in two days . . .
By Pelé Sports
… then the world will see the unique qualities of the Pelé Sports range. We can barely wait to finally reveal to you all our products and the special details of our boots. We already gave you a little look a few days ago, but it was just a glimpse – a tempting teaser of what we will be providing for Futebol bonito lovers everywhere soon.
Today we’re unveiling the ‘gift wrapping’ of our boots: the Pelé Sports boot box. It won’t be long before you’ll be seeing these amazing boots in these special packages in a sports store near you.
One more thing: the Performance range of boots from Pelé Sports has some very special details, with close and intriguing associations with the World Cup and to Pelé himself. These details are hidden away inside the packaging and on the boots. Any ideas on what they might be? We’ll leave you guessing for now . . .
June 7th, 2010
We’re in South Africa
By Pelé Sports
Welcome to the Pelé Sports launch week! Our team arrived safe and sound. We’re lacing up the football boots, unpacking all the great sports gear and waiting for the opening whistle to kick off the Pelé Sports range. We’ll be wearing the tee-shirts on Thursday – and you’ll be able to wear them soon, too!
At the same time as we’re making our final preparations, so the World Cup is also getting ready to spring into action. You can sense the anticipation and excitement everywhere and just about every South African is wearing their national team’s famous Bafana Bafana shirt – from flight attendants to waiters to bank employees. (more…)
June 6th, 2010
People are curious about us …
By Pelé Sports
… this is what we notice when surfing. Not on the beach in South Africa, for sure, because as you know here is winter at the moment, but on the Internet.
One of the coolest and most famous soccer (player) communities, footy-boots makes his readers really curious about our shoes. We have so much fun reading the comments and look forward to more coming up!
And in Germany, we have made it into the “lifestyle bible” for men. In the World Cup special on GQ our shoes are in there. Looks damn good in the magazine, “legendary” they dub our boots! Great!
Online they show at least a small detail of the full story that we really like to show you on our blog. Now it is really time that Pelé Sports comes on the market …
June 5th, 2010
Six days to go and we’re off
By Pelé Sports
Pelé Sports is Futebol bonito!
Ok, so here’s our checklist before our departure for South Africa: Passports? Check. Brand new Pelé Sports boots and sportswear? All ready and good to go. Vuvuzelas? In the bag. We’re off – and next week we’ll be writing this blog from South Africa! But before we get on the plane we want to say a few important things about Pelé Sports: (more…)
April 13th, 2011
Ronny Gercaliu: the Austrian professional defender in Pelé Sports gear
By Pelé Sports
An Austrian in Bavaria (with the club FC Ingolstadt, to be exact) and in Pelé Sports gear: Ronald “Ronny” Gercaliu. He also sent us an e-mail with a cool portrait and a fantastic statement about our boots: “I chose Pelé … (read more…)
January 30th, 2012
{RADIUM} Indoor and Futsal
By Pelé Sports
Long before Pelé ran out under bright floodlights to the cheers of tens of thousands of fans, his technique and his match intelligence began on a small pitch – and so this special type of soccer match will always be … (read more…)
From The Foot Doc
A selection of articles from Ezio, the Foot Doc about football health, football injuries, football boot technology and the importance of football safety.January 31st, 2012
Trinity 3E :: Fit Your Foot
By Pelé Sports
The Trinity 3E has proven to increase your natural speed. However the fit of the shoe to reduce slipping and for overall comfort is key! Pelé Sports has developed a regular fit, narrow fit (SL), and junior size to fit … (read more…)
December 1st, 2011
Trinity 3E wins the “ISPO BRANDNEW Awards 2012″
By Pelé Sports
The jury of the renowned ISPO BRANDNEW Awards has made its decision: The Trinity 3E from Pelé Sports is the most innovative product of the year in the area of “footwear,” and it wins the ispo BRANDNEW Award 2012 in … (read more…)
May 13th, 2012
Trinity :: the SL
By Pelé Sports
What is it that makes the Trinity 3E cleat so special? Everything about the Trinity 3E is geared towards the player, whether its comfort, touch, injury prevention or higher performance. The revolutionary technology built into this new cleat is game … (read more…)
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