December 1st, 2011

Trinity 3E wins the “ISPO BRANDNEW Awards 2012″

By Pelé Sports

The jury of the renowned ISPO BRANDNEW Awards has made its decision: The Trinity 3E from Pelé Sports is the most innovative product of the year in the area of “footwear,” and it wins the ispo BRANDNEW Award 2012 in this category.

This means the Trinity 3E from Pelé Sports wins its first award before its official market launch in the Spring/Summer collection 2012. Here is what the jury said about their reasons for awarding the prize to Pelé Sports and the Trinity 3E:

Pelé, the soccer icon from Brazil, is behind the winner of the ISPO BRANDNEW Awards in the category footwear. “He has committed his know-how and his name,” said jury member Peter Kreidlmeyer about the German company Pelé Sports. And the result is evidently convincing: “The football boot weighs practically nothing,” remarked enthusiastically the head of footwear at K1X, who has held this position for many years, “and at the same time, the boot meets high standards in functionality in every respect – with a price advantage compared to established brands.”

Following the scientific proof of its revolutionary function in the field of soccer shoes (provided by the University of Essen-Duisburg’s department of biomechanics, under the direction of Professor Ewald Henning), the experts on the jury gave recognition to the innovations of the Pelé Sports product team:

The Trinity 3E is an ultralight soccer shoe developed according to ergonomic rules in such a way that it helps the player use his entire physical potential to the greatest extent, and even more, it helps to increase the player’s physical potential. The revolutionary stud shape and stud constellation boost a player’s push-off and speed and allows the player to execute that decisive step and move past his opponent. The two common elements of speed boots (minimum weight and good traction) achieve perfection in the Trinity 3E – and are supplemented by the third element, the exercise effect.

 

The ISPO BRANDNEW Awards is the largest global competition for new companies in the sporting goods industry. The focus is on innovative products and the respective brand behind them. Every year an international jury awards prizes to the best candidates. This year 269 brands from 27 countries entered the ISPO BRANDNEW Awards 2012 competition.

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